SOURCING GUIDE
HOW TO SOURCE A WATCH WITHOUT GETTING BURNED
July 2026
Superfakes are good enough to fool most jewellers now. Here is how we make sure what lands on your wrist is real.

Watches are a different level of risk to a bag or a pair of trainers. The counterfeit game has gotten scary good, superfakes now run genuine movements and pass a magnet test and a loupe check. A quick glance is not authentication, it is a guess.
Step one: papers, box, and service history. A full set matters for resale and for proving the piece is what it claims to be, but papers can be faked too, so the serial number gets cross-checked against the manufacturer, not just read off the case back.
Step two: know your source. Authorized dealers control allocation and waitlists on the pieces everyone wants, which pushes real demand onto the grey market. Grey market is fine when the dealer is established and reputable, it is the random marketplace listing with no returns, cash only that gets people burned.
Step three: independent verification before money moves, every time. Not the sellers watchmaker, an independent one who opens the case back and checks the movement itself. On anything four figures and up, this step is non-negotiable.
Same principle as everything else we source: know the category cold, verify before committing, and take the risk off the clients hands. Drop a request and we will run the whole process for you.